Qinary
Prepared for Chris Eymann
May 2026 · Confidential

Chris Eymann

Brand Authority, Podcast & Capital Growth

Hard money lending, wholesale disposition, luxury development, investor education, and capital management. Six interconnected entities, one operator at the center. Twenty-five years of credibility that hasn't been packaged.

EntityFunctionCurrent Scale
Sell Wholesale Funding Hard money lending for fix-and-flip investors. Bank-backed credit facility at 7%, lending at 12.9%. Short-term bridge loans across Arizona and Florida. $5M credit line
Sell Wholesale Houses Wholesale real estate disposition. Largest operation in Phoenix for investor deal flow. Specialty is working with high-volume buyers and TV-level operators. 10,000+ transactions
Luxury Development Custom luxury home construction in Scottsdale. $4.5M–$8M builds, stacked three to six months apart. 80%+ cash-on-cash returns on historical projects. 3 active builds
Family Brokerage Boutique investor-focused real estate brokerage. Sister as principal broker. Seven family members across all entities, ages 24–32. Family-operated
Phoenix REIA Monthly investor education and networking community, founded 2017. Free meetings, no pitch fest. Twice-yearly expos. Value-first model with organic retention. 6,000 members / 50+ monthly
Capital Fund Private capital fund backed by hard money loan portfolio. Quarterly distributions, 10–11% annual returns. Friends, family, and qualified investors. $8M AUM
Primary

Qualified Capital

Individuals with $2M+ net worth holding IRAs or liquid capital in banks at 4%. They want real asset-backed returns from a credible operator with a provable track record. Your 25 years and 10,000+ transactions are the trust signal. Content is how they find you and vet you before the first conversation happens.

Secondary

Active Real Estate Community

Investors, flippers, and borrowers across Arizona and Florida. The REIA attendees, the 11,000-person email list, the people who need hard money and wholesale deals. Content keeps them engaged between monthly meetings and establishes you as the hub they return to.

Compound Authority

You have 25 years, 10,000+ transactions, a community you built from nothing, and 200 recorded episodes sitting on one platform. The distance between what you've built and what the internet knows about you is the single biggest leverage point in your business. The strategy is not to start from zero. It is to compound what already exists.

Credibility
Package the track record. 10,000+ houses. Luxury builds at the Phoenician. A lending business backed by bank relationships. A fund already returning double digits. None of it is visible online in any structured way. Strategy turns a career into a narrative that differentiates.
Vault
Activate 200+ existing episodes. Every Phoenix REIA session you've done on StreamYard is sitting on YouTube. Already filmed. Already valuable. Untouched on every other platform. That is a year of content, already in the can, ready to be clipped and distributed everywhere.
Rhythm
Layer new organic content daily. Market commentary, rate analysis, deal breakdowns, luxury property walkthroughs. Short-form, authentic, your natural voice. The persona of someone who calls out bad math on a lending pitch resonates because it is real.
Distribution
Push through the channels you already own. 11,000 email addresses. 6,000 Facebook community members. Monthly events that fill rooms. The audience already exists. They just don't see you everywhere yet. Consistent distribution changes that.

Brand Strategy

  • Multi-entity brand architecture
  • Identity, voice, and messaging framework
  • Audience persona development
  • Business goals mapped to content KPIs
  • Channel strategy and platform selection

Podcast & Long-Form

  • Branded show concept and format
  • Table-across-table studio production at Qinary
  • 4+ episodes per month
  • Guest strategy and booking pipeline
  • Distribution: Apple, Spotify, YouTube

Content Vault Activation

  • Audit 200+ existing YouTube episodes
  • Clip best moments for short-form
  • Batch repurpose to TikTok, Shorts, Reels
  • Prioritize by topic performance data
  • Ongoing vault mining alongside new content

Social & Organic Content

  • AI-driven content prompts via portal
  • 60+ video pieces per month
  • Monthly batch filming sessions
  • Performance analytics and topic optimization
  • On-camera coaching and delivery refinement

PR & Authority Positioning

  • AI search optimization across all entities
  • Speaking pipeline from REIA to external stages
  • Full editing and post-production
  • Quarterly strategy reviews and KPI reporting
WhenPhaseWhat Happens
WK 1-3 Strategy + Vault Audit Brand audit across all six entities, audience research, messaging framework, channel plan. Simultaneously audit 200+ YouTube episodes and tag best repurpose candidates.
WK 3-4 Vault Activation Begin batch repurposing top-performing vault episodes. Podcast format locked, custom set built at Qinary. First clips distributed across platforms.
WK 5-6 First Batch Pilot podcast episodes recorded table-across-table. First organic social content batch filmed. Channels launched. Portal active with AI-driven prompts.
MO 2-6 Full Execution Bi-weekly in-studio filming when in town. Weekly podcast. 60+ social pieces per month. Vault repurposing continues. Performance tracking and quarterly pivots.

The strategy build is the foundation. Commit to six months and it is included.

Strategy Only
$20,000
One-time
  • Full brand strategy and blueprint
  • Multi-entity architecture
  • Audience and channel roadmap
  • Podcast production
  • Content vault activation
  • Social content engine
Recommended
6-Month / Monthly
$7,500/mo
$45,000 over 6 months
  • Strategy build included
  • Podcast (4+ episodes/mo)
  • Content vault activation (200+ episodes)
  • 60+ social pieces/mo
  • In-studio filming at Qinary
  • Quarterly strategy reviews
6-Month / Pay in Full
$5,500/mo
$33,000 paid upfront
  • Strategy build included
  • Podcast (4+ episodes/mo)
  • Content vault activation (200+ episodes)
  • 60+ social pieces/mo
  • In-studio filming at Qinary
  • Quarterly strategy reviews

Questions? buck@qinary.com